iXpress.me is a new blogging initiative that allows its users to run state-of-the-art blogs with tiny difference: their URLs read like complete sentences or slogans.

The first jingling domain launched by iXpress.me is 'Of-Cour.se!' where one can open blogs 'Your Name, of Course', 'Your Place, of Course' or 'Your Passion, of Course' with the corresponding web-addresses Your-Name.Of-Cour.se, Your-Place.Of-Cour.se, and Your-Passion.Of-Cour.se.

Research shows that internet users are more inclined to click on such jingling links, first just for curiosity, of course. Then more people return to the sites, as these addresses stick in their minds.

The team at iXpress.me believes that people blog because they want to make an impact on the environment and peers. Putting a noticeable web address in the email footers puts iXpress.me bloggers one head above the rest of the blogosphere.

If you want your blog to be remembered, picking a web address that provides insight into who you are or what you love is key, of course. This jingling domain will allow you to stand out and be easily remembered.

[Source: KillerStartups.com]

Several people have asked why some names are unavailable for the blog registration?

Indeed, we have reserved them to protect from cybersquatters. These are common names and names of places, e.g., Berlin.Of-Cour.se or Dallas.Of-Cour.se. If you feel like you miss your name and still would like to have an Of-Cour.se! blog with it, please do contact us.

We will be giving them for free until the end of 2008 under the only condition - that you will use them.

After three months of intensive preparations, server fine-tuning, design, code review, testing, etc, etc, our blogging platform goes live with the pilot domain Of-Cour.se!

Brands-and-Jingles have acquired Of-Cour.se domain and decided to create a blogging portal.

Finally English speaking bloggers will be able to impress not only with their content but also with their blogs' URLs. Though the content is important too, hence the platform we are creating will be state of the art software.

Now, let's pose for a moment and celebrate the birth of something new in the blogosphere.

Happy birthday Of-Cour.se!